About

Our Story

Sheng Siong Supermarket, born and bred in Singapore, was founded in 1985 by the Lim brothers (Mr Lim Hock Eng, Mr Lim Hock Chee and Mr Lim Hock Leng). Before, the Lim brothers were helping out at their father’s pig farm in Punggol. Due to an over-supply situation, Mr Lim Hock Chee and his wife rented a stall at one of the now-defunct supermarket chain stores in Ang Mo Kio (BLK 122 Ang Mo Kio Ave 3) to sell chilled pork. Just when the couple managed to clear the excess stock, their store owner (the supermarket chain) ran into financial problems and put up the various stores for sale to existing tenants or other market players, including the one where Mr Lim Hock Chee and his wife were operating the pork stall. With the government phasing out pig farms, and with seed capital from their father, Mr Lim Kim Siong, the Lim brothers took the plunge and ventured into the retail business by taking over the store at BLK 122. The original store remains operational today, and this, is the story of how Sheng Siong began.

As one of the cheapest supermarkets in Singapore, we stay committed to providing our customers with safe and quality products that are value-for-money and excellent service.

C M M Marketing Management (CMM), the sister company, was incorporated in the year 2000, to serve as the warehousing and logistics arm of Sheng Siong Supermarket. Over the years, it gradually became the corporate headquarters of all the related companies and provided backend support to Sheng Siong Supermarket. Functions carried out at CMM include purchasing, marketing, administration, finance, information technology and human resource management.

To support our retail operations, we built a customised central distribution centre in Mandai Link. Construction of this corporate headquarters-cum-warehousing and distribution centre was completed in 2011, allowing us to leverage on an extensive distribution network, food processing capabilities and warehousing facilities thereon. The Distribution Centre supplies more than 70% of the goods to our retail stores.

In March 2013, we received HACCP certification for our processing of fish, seafood, meat and vegetables from the receiving of raw materials, storage, processing, packing and transportation of finished products. Our repackaging of dried food from the receiving of raw materials, storage, repacking and transportation of finished products, as well as the receiving, storage and transportation of frozen food and fruits were also HACCP-certified. With further training, sharing of knowledge and upgrading of our handling processes, we attained ISO 22000:2018 Food Safety Management System certification since early 2016, and have maintained the ISO 22000 certification to date.

Towards the end of 2014, the Group entered into a conditional joint-venture agreement with Kunming LuChen Group Co to operate supermarkets in China. Our subsidiary, Sheng Siong (China) Supermarket Co., Ltd., unveiled its first overseas venture in Kunming in November 2017, spanning a retail space area of 50,000 square feet.

With consistently strong financial results and active involvement in community, our Group has gained much recognition in the marketplace. Recent awards won include “The Enterprise of the Year Award”, “Innovation Excellence Award” and the “Best of the Best” retailer in Singapore.

Our Corporate Purpose, Mission, Vision and Values

Sheng Siong’s corporate purpose, vision, mission, beliefs and values have largely remained the same at its core. In a time where nothing is certain, and markets can change unexpectedly, Sheng Siong has continued to weather the storm and come out unscathed. A true testament to its unwavering spirit in the face of uncertainty.