Sheng Siong Supermarket, born and bred in Singapore, was founded in 1985
by the Lim brothers (Mr Lim Hock Eng, Mr Lim Hock Chee and Mr Lim Hock
Leng). Before, the Lim brothers were helping out at their father’s pig
farm in Punggol. Due to an over-supply situation, Mr Lim Hock Chee and his
wife rented a stall at one of the now-defunct supermarket chain stores in
Ang Mo Kio (BLK 122 Ang Mo Kio Ave 3) to sell chilled pork. Just when the
couple managed to clear the excess stock, their store owner (the
supermarket chain) ran into financial problems and put up the various
stores for sale to existing tenants or other market players, including the
one where Mr Lim Hock Chee and his wife were operating the pork stall.
With the government phasing out pig farms, and with seed capital from
their father, Mr Lim Kim Siong, the Lim brothers took the plunge and
ventured into the retail business by taking over the store at BLK 122. The
original store remains operational today, and this, is the story of how
Sheng Siong began.
From our humble roots starting as a small provision shop in Ang Mo Kio,
Sheng Siong has grown to become one of Singapore’s top retailers, with
over 70 stores island-wide today. Sheng Siong is also listed on the
Mainboard of the Singapore Exchange since 2011.
Our retail stores are primarily located in the heartlands of Singapore.
They are designed to provide our customers with both “wet and dry”
shopping options. These include a wide assortment of live, fresh and
chilled produce, such as seafood, meat, fruits and vegetables, in
addition to processed, packaged and preserved food products as well as
general merchandise such as toiletries and essential household products.
Over the past decade, we have begun developing a selection of
housebrands to offer our customers quality alternatives to national
brands at substantial savings. These products are developed with a key
focus on safety, quality, health and nutrition, and value-for-money.
In 2014, we started our online shopping platform for groceries –
“allforyou.sg”, which offers e-commerce services in almost all postal
districts in Singapore. The online platform has been rebranded as “Sheng
Siong Online” in 2021 to be in line with our core branding strategy.
Here, we embarked on our omni- channel retail journey to become not only
your preferred brick-and-mortar supermarket, but also one of the best
online supermarkets in Singapore.
As one of the cheapest supermarkets in Singapore, we stay committed to
providing our customers with safe and quality products that are
value-for-money and excellent service.
C M M Marketing Management (CMM), the sister company, was incorporated in
the year 2000, to serve as the warehousing and logistics arm of Sheng
Siong Supermarket. Over the years, it gradually became the corporate
headquarters of all the related companies and provided backend support to
Sheng Siong Supermarket. Functions carried out at CMM include purchasing,
marketing, administration, finance, information technology and human
resource management.
To support our retail operations, we built a customised central
distribution centre in Mandai Link. Construction of this corporate
headquarters-cum-warehousing and distribution centre was completed in
2011, allowing us to leverage on an extensive distribution network, food
processing capabilities and warehousing facilities thereon. The
Distribution Centre supplies more than 70% of the goods to our retail
stores.
In March 2013, we received HACCP certification for our processing of fish,
seafood, meat and vegetables from the receiving of raw materials, storage,
processing, packing and transportation of finished products. Our
repackaging of dried food from the receiving of raw materials, storage,
repacking and transportation of finished products, as well as the
receiving, storage and transportation of frozen food and fruits were also
HACCP-certified. With further training, sharing of knowledge and upgrading
of our handling processes, we attained ISO 22000:2018 Food Safety
Management System certification since early 2016, and have maintained the
ISO 22000 certification to date.
Towards the end of 2014, the Group entered into a conditional
joint-venture agreement with Kunming LuChen Group Co to operate
supermarkets in China. Our subsidiary, Sheng Siong (China) Supermarket
Co., Ltd., unveiled its first overseas venture in Kunming in November
2017, spanning a retail space area of 50,000 square feet.
With consistently strong financial results and active involvement in
community, our Group has gained much recognition in the marketplace.
Recent awards won include “The Enterprise of the Year Award”, “Innovation
Excellence Award” and the “Best of the Best” retailer in Singapore.
Our House Brands
Today, our vast array of house brand offerings stands at over 1650
products strong, each meticulously curated with our exacting expertise to
bring to you a delightful union of intrinsic value and quality. These
products are developed with a key focus on safety, quality, health and
nutrition, and value-for-money.
Our Mission, Vision and Values
Sheng Siong’s vision, mission, beliefs and values have largely remained
the same at its core. In a time where nothing is certain, and markets can
change unexpectedly, Sheng Siong has continued to weather the storm and
come out unscathed. A true testament to its unwavering spirit in the face
of uncertainty.
Vision
We strive to be the preferred retailer in the market, starting from
Singapore and expanding further ashore.
Mission
We want to create value sustainably for our customers in providing a
convenient and comfortable shopping environment with good service and
quality products at reasonable prices.
Belief
With morality as our bedrock, we continue our legacy by setting
self-expectations to walk the talk and to be good examples for others.
With this, we will conquer all odds and ensure the continuity of Sheng
Siong.
以道德为基础 （自我要求，言行一致），
以榜样为传承 （走出死亡，永续昇菘）。
Values
Be reasonable, harmonious, responsible and dedicated. Be earnest and
efficient at work, with no empty promises and excuses.
合理，和谐，尽责，敬业。
认真，快，坚守承诺，绝不找借口。
Our Management
Lim Hock Eng BBM
Executive Chairman
Lim Hock Chee BBM
Chief Executive Officer
Lim Hock Leng PBM
Managing Director
Lin Ruiwen
Executive Director
Patrick Chee Teck Kwong PBM
Lead Independent Director
Tan Huay Lim
Independent Director
Tan Poh Hong
Independent Director
Ko Chuan Aun
Independent Director
Cheng Li Hui
Independent Director
Our Sustainability Journey
Contributing to our Group’s growth is our commitment to the company’s
core values and principles in fulfilling the demands of our customers
sustainably. Our sustainability journey is built on five key pillars:
Each pillar represents Sheng Siong’s commitments to create a sustainable
and positive impact in the business, the workplace, the community and
the environment.
No matter the hour, an extensive suite of operational processes, systems
and initiatives run together like clockwork to deliver a great Sheng
Siong experience.
“How do we go one step further to better that experience?” The question
is always at the forefront of our minds. It takes an openness to
emergent ideas, a drive for constant self-evaluation and wholehearted
collaborative effort with the right partners, all rounded out by
seasoned expertise with judicious prudence and acumen.
We may run a tight ship, but there’s always something bigger, better and
brighter to strive for.
Trends and technologies shift across the ebb and flow of time, but our
customer-centric focus remains as Sheng Siong’s timeless imperative that
embodies who we are as an eminent household name.
It’s the recognition and reciprocation of a symbiotic connection built
over the years that motivates us to go further to bring you only the
very best.
It’s about the satisfaction of placing fresh healthfulness on your
dinner plate, and bringing brighter smiles to your dining table.
It’s about pushing our boundaries to reach out even further to provide
for your needs.
They’re our stewards, ambassadors and enablers. We value our employees,
and we resolve to provide them with a safe and fair working environment.
It is also our mission to make Sheng Siong a great place to work, where
employees’ needs are well-taken care of and where they can realise their
fullest potential.
一只蜂酿不成蜜 一颗米熬不成粥 Honey cannot be made from a single bee Nor
porridge, from a single grain
~ Chinese Proverb ~
As a retailer, our core business revolves around the day-to-day running
of our stores, but we also recognise our standing as neighbours who are
part of a greater local community. Through a collaborative joint effort,
we can realise something more worthwhile. Having benefitted greatly from
the Singapore customer base and community, we also strive to play to our
strengths as a major retailer and do what we can to reciprocate and
enrich the lives around us.
“The pressing call for greater attention to environmental issues rings
loud and clear. As the custodians of this generation and the next, we
take initiatives to review and moderate our environmental impact, and to
help foster an environmentally-conscious mindset amongst society at
large. With only one Earth between us, it’s up to us to play our part
for a sustainable living space.”
Sheng Siong was founded by the Lim Brothers - Mr Lim Hock Eng, Mr Lim Hock Chee and Mr Lim Hock Leng. They took the opportunity to acquire the store at BLK 122 Ang Mo Kio Ave 3, where they were previously tenants selling chilled pork. With the government phasing out pig farms and some seed money from their father, the Lim brothers took the plunge and opened their first Sheng Siong Supermarket.
The original store remains operational until today.
Year 1988
By 1988, Sheng Siong set up a second store at BLK 539 in Bedok North (which later relocated to BLK 539A).
Year 1995
The third store located at BLK 301 in Woodlands is opened in 1995.
From 1999-2005, the chain saw exponential growth, adding a whopping 11 new stores, bringing the total number of stores to 14.
During this period, Sheng Siong weathered the bleak domestic and global economic outlook due to events like the financial crisis and collapse of the dotcom era and survived the Severe Acute Respiratory Syndrome (SARS) attack. This is a testament to the nature of its business, the hard work and dedication of family members and staff, as well as the ease (and lower cost) of obtaining retail spaces to conduct business.
Chairman, Mr Lim Hock Eng, distributing “Ang Bao” as God of Fortune at our Ten Mile Junction store.
Year 2006
After its rapid expansion, Sheng Siong began its internal corporate restructuring to keep pace with its growth. It was the 1st supermarket to implement the Electronic Price Labeling process (ESL) or ‘e-price tag’.
Year 2007
2007 is a year of change, where a series of “makeovers” including the revamping of corporate logo and signboards took place to solidify Sheng Siong as a household name.
Year 2007
It started dabbling in advertisements and promotions as well. In conjunction with its first-ever mega sales promotions, “The Sheng Siong Show”, a live television variety show, was launched in April 2007 and attracted strong viewership. It was so successful that it became a regular season (mid-year and year-end) programme on national television, MediaCorp Channel 8.
Sheng Siong launched its first TV commercial.
Year 2008
Sheng Siong leapt from 8th position to become the 3rd largest retailer in Singapore by sales volume, according to an Asia-Pacific survey by Euromonitor International.
Sheng Siong was also awarded “Superbrand” status by Superbrands Singapore for the first time.
Former warehouse cum distribution center located at 3000 Marsiling Road
Year 2009
By the end of 2009, store count grew to 23. Sheng Siong was the 1st supermarket to set up live seafood station (tanks in the outlets).
Together with its sister company C M M Marketing Management Pte Ltd, they announced plans to invest $65 million to build their new HQ cum Distribution Centre at Mandai Link Road. The new Distribution Centre was to be built on 2.32 hectares (or 249,722 sq ft) of land awarded by JTC Corporation, with a lease of 30 + 30 years. The land size is about twice that of the old warehouse (120,328 sq ft) located at 3000 Marsiling Road. The new built-up area will be approximately 537,000 sq ft, about four times bigger than the old HQ, reflecting the group’s ambition to grow and expand.
The year 2009 also saw Sheng Siong partner with Diners Club Singapore to roll out the “Sheng Siong – Diners Club Cobrand Credit Card”, the first any credit card was accepted in any Sheng Siong stores.
Year 2010
Sheng Siong organised their first-ever “Taiwan Food Fair” and “Korean Food Fair” in July and December respectively, bringing in top-grade agricultural produce and processed food, especially from overseas markets.
It was also the first company to use a digitised procurement and distribution process at the Jurong Fishery Port.
In the same year, Sheng Siong received notification from its new landlord at Ten Mile Junction that they decided to terminate the existing lease with Sheng Siong as they wanted to conduct major refurbishment works in the mixed development to give the property a new identity. With the closure of Sheng Siong Supermarket at Ten Mile Junction in late November 2010, Sheng Siong was left with 22 retail stores.
Year 2011
On 31st May 2011, the new HQ, cum Distribution Centre, was awarded TOP by the Building Construction Authority (BCA), symbolising the completion of building works for the site. On July 25th, all staff from the previous 3000 Marsiling Road relocated to 6 Mandai Link, the new headquarters and distribution centre. The custom-built Distribution Centre leverages on modern technologies, such as the Pick-to-Light Warehouse Management System, to improve on its operational productivity and to achieve zero error in goods handling. It also allowed the adoption of Cold Chain Management in the storage and handling of our fresh produce. As the capacity in the new Distribution Centre increases tremendously relative to the old warehouse, it can embark on more direct and centralised purchasing in bulk, as well as the expansion of Sheng Siong’s house brand variety, enhancing the Group’s margins.
Year 2011
On 17th August, Sheng Siong Group Limited reached another corporate milestone by becoming a main board-listed company on the Singapore Exchange. Its wholly-owned subsidiaries include Sheng Siong Supermarket Pte Ltd and C M M Marketing Management Pte Ltd.
Throughout 2011, Sheng Siong expanded into four new locations: Elias Mall, Teck Whye Lane, Thomson Imperial Court at Upper Thomson Road and Woodlands Industrial Park. Its supermarket along Tanjong Katong Road faced a similar fate as the one at Ten Mile Junction, where the land was sold to another third party and re-developed, resulting in a termination of its lease and operations at Katong. By the end of 2011, Sheng Siong was operating out of 25 locations.
Sheng Siong was awarded the “Most Transparent Company Award 2011” under the Newly-listed Companies category at the Securities Investors Association Singapore (“SIAS”) Investors’ Choice Awards 2011, Best Small-Cap Equity Deal of Finance Asia Achievement Awards 2011, and Bronze Winner of the Retail Asia Top 500 Awards (surveyed by Euromonitor International).
Year 2012
Sheng Siong continued expansion in response to consumers’ request to set up operations in areas where it did not have a presence. With a keen outlook and newly-emerged opportunities in the market, they set foot in Toa Payoh, Geylang, Bukit Batok West and Ghim Moh and deepened its reach by commencing business in Jalan Berseh, Yishun Central, Bedok North and Clementi.
The opening of its Geylang store marked the beginning of 24-hour operations for Sheng Siong. Following its success, this round-the-clock operation model was also replicated in two of the newest stores, located in Clementi Ave 1 and Ghim Moh.
The year 2012 was a record-breaking year with the addition of these eight new retail stores bringing total store count to 33.
Sheng Siong was awarded the “Most Transparent Company Award 2012” under the Retail & Household Goods category at the Securities Investors Association Singapore (“SIAS”) 13th Investors’ Choice Awards, and Singapore’s “Best of the Best Retailer”, the highest honour conferred to an Asia Pacific company (Asia-Pacific survey by Euromonitor International).
Sheng Siong also rolled out a new TV commercial this year.
Year 2013
C M M Marketing Management Pte Ltd received the HACCP certification for our processing of fish, seafood, meat and vegetables from the receiving of raw materials, storage, processing, packing and transportation of finished products.
Year 2013
Solar panels were installed on the roof-top of the Mandai Link Distribution Centre, occupying an area of about 11,000 square metres in a bid to reduce carbon footprints and to conserve energy. Upon commissioning in 2014, the installation was the largest single photovoltaic system in Singapore, with a capacity of at least 1,200 kilowatt-peak. Our pro-active efforts to be environmental-friendly was recognised, and the Group became the first supermarket to obtain the EDB Solar Pioneer Awards in late 2013.
In October 2013, it announced the purchase of a total of 6 retail shops at Junction 9, a new shopping-cum-residential complex at 18 Yishun Avenue 9, Singapore, for an aggregate consideration of S$54.9 million to operate a supermarket.
Year 2013
In late 2013, Sheng Siong commenced its e-commerce pilot project via “allforyou.sg”, promising same-day delivery with a 3-hour delivery window in selected areas of Singapore.
CEO Mr. Lim Hock Chee was awarded “Best CEO” (Category: Companies with $300 million to less than $1 billion in market capitalisation) by the Singapore Corporate Awards.
Sheng Siong was runner-up in the Retail & Household Goods category of the 14th Securities Investors Association (Singapore) (SIAS) Investors’ Choice Award – Most Transparent Company Award (MTCA) 2013, and was awarded “Best of the Best” Retailer in Singapore for a 2nd consecutive year.
Year 2014
Sheng Siong became the first organisation to win the Inaugural Singapore Productivity Award (Retail) and the first supermarket to attain Singapore Quality Class certification conferred by SPRING Singapore (current Enterprise Singapore).
The Company also executed a conditional joint-venture agreement with Kunming LuChen Group Co to operate supermarkets in China.
Year 2015
In 2015, Sheng Siong opened an outlet at BLK 506 Tampines Central 1. The three-storey commercial property was acquired at a total consideration of S$65 million the year before. In the same year, the supermarket spaces in Punggol, Bukit Panjang, Pasir Ris Blk 527D and Dawson, which Sheng Siong has successfully bid, also opened subsequently, bringing the total number of Sheng Siong outlets to 39.
Year 2015
Operationally, Sheng Siong rolled out its Hybrid Self-Checkout System (“HSCO”) and enhanced its ESL system to ePaper v2.0.
2015 was a bumper year for Sheng Siong. Sheng Siong received the Bronze award of the “Retail Asia Pacific Top 500 Awards” and was inducted into the hall of fame as “Best of the Best” retailer in Singapore for the third time. It also clinched The Enterprise of the Year Award by Singapore Business Awards and the Innovation Excellence Award by SPRING Singapore.
Year 2015
As 2015 also marked the company’s 30th anniversary, Sheng Siong for the first time organised a banquet for its suppliers, to thank them for their support over the years. As of the end of 2015, Sheng Siong Group Ltd’s market capitalisation exceeded S$1.2 billion.
Year 2016
Sheng Siong was awarded the lease for supermarket space at Macpherson and Sengkang Fernvale and took over a supermarket store at Upper Boon Keng Road. The Company also acquired the store where it has been leasing at Bedok Central, Upper Changi Road. The Yishun Junction 9 store opened in September. Unified POS were also implemented in stores. By September, total store count was 43.
At this point, C M M Marketing Management Pte Ltd attained ISO 22000:2005 Food Safety Management certification.
Sheng Siong was awarded the Runner Up of the 17th Securities Investors Association of Singapore (SIAS) Investors’ Choice Awards – Most Transparent Company Award 2016 under the Consumer Staples Category, and Overall Winner of the Billion Dollar Club – Commerce Category awarded by The Edge Singapore.
Year 2017
In 2017, Sheng Siong also partnered with Bank of China to launch its second card – the “Bank of China-Sheng Siong Cobrand Card”, offering up to 12% rebate for grocery shopping in Sheng Siong.
In July 2017, the Group commenced with the construction on the new extension to the distribution centre. The extension is estimated to be completed by 3Q2019, adding approximately 50,000 square feet of storage space.
Sheng Siong was awarded Overall Winner of the Billion Dollar Club – Commerce Category awarded by The Edge Singapore for a 2nd consecutive year.
Year 2017
The Loyang Point Complex underwent upgrading works in 2016 and the Sheng Siong supermarket store located in the shopping mall was closed on 15 April 2016 and reopened at the end of February 2017.
Not long after, the branch at The Verge closed in June 2017 as the new owners decided to re-develop the building. One of the oldest Sheng Siong stores at Blk 6A Woodlands Centre Road was located in the district selected to undergo the Selective En bloc Redevelopment Scheme (SERS). Hence the store lease was also terminated in November 2017.
In 2017, another three stores were added. These stores are located at Fajar 446, Edgedale Plains 660A and Marsiling Mall. As of December 2017, its total store count in Singapore is 44 outlets.
Sheng Siong reaches another significant milestone when its subsidiary, Sheng Siong (China) Supermarket Co., Ltd., unveiled its first overseas venture in Kunming in November 2017. This is the first time Sheng Siong dipped its toes in foreign waters.
Year 2018
2018 is another record-breaking year for Sheng Siong as it added another ten new stores, bring the total store count to 54. This year, Sheng Siong also returned to Junction Ten (formerly known as Ten Mile Junction) as its anchor tenant.
Year 2018
Sheng Siong launched the first “recycling” cash withdrawal machine in Singapore, called “$tm”, in our stores. The $tm machines are topped-up with cash from our supermarkets’ sales, and users can withdraw money from their bank accounts using their OCBC and UOB ATM cards.
Year 2018
Sheng Siong also rolled out the Sheng Siong Connect (known as “SS Connect”) mobile application to better connect, communicate and engage with customers. At its pilot stage, the APP included features such as in-store promotion alerts, auto-completion of Sheng Siong’s mega promotion lucky draw entry form, e-receipts, purchase history records and store locator. The APP aims to play the role of a shopping assistant to Sheng Siong’s customers, and Sheng Siong will continue to add more exciting functions and features in the near future.
Year 2018
Sheng Siong became a signatory of the Singapore Packaging Agreement (SPA), a joint initiative by government, industry and NGOs to reduce packaging waste.
Sheng Siong was awarded the Best Inaugural Sustainability Report (Mainboard) by the Singapore Sustainability Reporting Awards 2018.
Year 2019
Our CEO, Mr Lim Hock Chee, was crowned the prestigious Businessman of the Year 2018 at the Singapore Business Award 2019.
Year 2019
The Group’s subsidiary, Sheng Siong (China) Supermarket Co., Ltd. opened its second store in Kunming, China.
In Singapore, the Group expanded its footprint with another 5 stores, bringing its total store count to 59. These new stores are located at Blk 351 Anchorvale, Blk 231 Sumang, Blk 291 Bukit Batok, Blk 182 Woodlands and Blk 602A Tampines.
Year 2019
Sheng Siong Supermarket clinched the Singapore Packaging Agreement (SPA) Excellence Award 2019 by adopting measures, such as the assisted pallet wrapping system to reduce packaging waste.
Year 2020
Sheng Siong opened a newly renovated outlet with a retail area of 18,000 square feet at Blk 118 Aljunied Ave 2. The purchase of the property was completed the year before for an aggregate consideration of S$29. 5 million. The purchase comprises units in the first and second storeys of a HDB commercial property, with a gross area of 29,245 square feet.
Including the Aljunied store, Sheng Siong opened 5 new stores and closed 1 store at the Penjuru Dormitory, bringing the Group’s total store count to 63.
At our frontline, Sheng Siong has accepted JCB and American Express as one of the card payments methods, and mobile payments include Nets QR, Google Pay, Apple Pay, Samsung Pay, WeChat Pay, AliPay and Singtel Dash.
Sheng Siong Group becomes a member of the Packaging Partnership Programme, which is a partnership initiative between the Singapore Manufacturing Federation (SMF) and the National Environment Agency (NEA).
Year 2021
The new extension to the distribution centre was completed in January 2021, adding approximately 50,000 square feet of storage space. The extension was installed with Automated Storage and Retrieval Systems (ASRS) which improved our inventory control and productivity.
Year 2021
Besides using ATM cards for withdrawal on $TM, customers can also withdraw cash through PayNow on $TM bringing great convenience in neighbourhoods where ATM is not available.
For over three years, The Edge Singapore had awarded the Group as the Overall Sector Winner and Most Profitable Company of the Billion Dollar Club for Food & Beverages, Food & Drug Retailing Sector.
Year 2021
In the best interests of the Group, a shop unit at New World Centre was acquired for an aggregate consideration of S$17.3 million. The Group used to lease the 19,270 square foot basement property located at Jalan Berseh.
Amidst the pandemic, our subsidiary Sheng Siong (China) Supermarket Co., Ltd. had expanded its footprint with a third store in Kunming in late August.
Year 2022
In 2022, Sheng Siong received top recognition for our exceptional customer service in the Supermarket Sub-Sector of the Customer Satisfaction Index of Singapore (CSISG). Not only did we surpass the industry average, but we also came in first place among leading supermarket retailers in Singapore.
Additionally, Sheng Siong was awarded the title of Singapore’s Best Customer Service 2022/23 Company (Category: Supermarkets) by the Straits Times and Statista.
Year 2022
The Group was awarded the runner-up of the Most Transparent Company Award ( Consumer Staples Category) at the SIAS Investors’ Choice Awards 2022.
The EDGE Singapore had also named the Group the Overall Sector Winner and Most Profitable Company for the fourth year running. The Group was also awarded the Best Performing Stock in the Food & Beverages; Food & Drug Retailing Sector.
In recognition of our contributions to Singapore’s fight against COVID-19, Sheng Siong was awarded The President’s Certificate of Commendation (COVID-19).
Year 2022
In Singapore, the Group opened 4 new stores in 2022 at Blk 151 Bedok South Road, Blk 377 Hougang St 32, Blk 31A Margaret Drive and Blk 643 Senja Close.The Group closed its Blk 925 Yishun Central store in the same year. As of 31 December 2022, the Group had a total retail area of 607,822 square feet and a total store count of 67 in Singapore.
In Kunming, China, the Group is operating a total of 4 stores and also entered into a lease agreement for a 5th store in December 2022.
Year 2023
For the sixth time, the Group had been conferred with the Most Transparent Award by SIAS. We were the Winner of the Most Transparent Company Award (Consumer Staples) at the SIAS Investors’ Choice Awards 2023.
The Group was also presented with the best Weighted ROE over 3 Years Award (Sector Category: Food & Beverages; Food &
Drug Retailing) at The Edge Billion Dollar Club 2023.
Year 2023
In recognition of our efforts to develop and uplift our people, Sheng Siong received the NTUC May Day Awards 2023 – Plaque of Commendation for our support of the Labour Movement. For our dedication to enhancing employee skills development, we were presented with the SkillsFuture Employer Awards (Gold) 2023.
For our proactive approach in implementing progressive wages for lower-wage workers, the Group’s subsidiaries, Sheng Siong Supermarket Pte Ltd and C M M Marketing Management Pte Ltd, were accredited with the Progressive Wage Mark (PWM).
Year 2023
The Group’s commitment to exceptional service was reflected when we were voted “Singapore’s Best Customer Service Company (Supermarkets)” by The Straits Times in 2023 for the second year running.
The exceptional service and effort of our staff enabled the Group to open new stores at 91 Jalan Satu and 471B Yishun Street 42. As of 31 December 2023, the Group had a total retail area of 618,349 square feet and 69 stores locally.
For Kunming, China, one new store was secured in 2023, bringing the total number of stores to six. The 6th store is due to open in 2Q 2024.
