Sustainability Journey 4

Since 2012, we have collaborated with the Red Cross Youth annually in collecting hampers of food, toiletries and household items for the needy. We assisted in preparing the hampers for distribution to beneficiaries from skipped-generation families, single-parent households and low-income households each year.

Since 2017, we partnered with Heartwarmers Volunteer Group for a ground-up initiative called “Project 100=50”, through a collaboration with multiple parties including Henderson-Dawson CCC, Nee Soon Central Grassroots Organisations and Sree Narayana Mission Home, and has since expanded to include Tampines North CCC, Kembangan-Chai Chee Social Team and Jurong Spring CCC. Project 100=50 allows selected beneficiaries to purchase items at a 50% discount, up to a maximum discount of $50. These invited beneficiaries typically belong to lower middle-income families who require some form of financial help. The programme had helped these beneficiaries save money when buying groceries through discounted prices.

Sheng Siong had supported these events by setting up booths, providing shopping trolleys, baskets, fridges and shopping bags. Our colleagues from the House Brand Department have also volunteered their services, contributing many volunteer hours at these events.

Support Local Farms

In the recent 2019 Budget announcement, Singapore targets to produce 30 per cent of Singapore’s nutritional needs locally by 2030 in a bid to strengthen food security amidst increasing threats from climate change. Here are a few examples of local farms that we support among others:

Quan Fa Organic Farm (全發有机农场) is an organic farm located in Lim Chu Kang near Singapore’s western water catchment area. By carrying Quan Fa’s organic farm produce at our selected retail outlets, we join the government’s effort to make Singapore a more vibrant society. We hope that the presence of organic product at Sheng Siong’s mass market distribution channels will encourage venture capital interest for the support of farms in Singapore’s rural areas.

Yili Vegetation & Trading Pte Ltd is a local farm for leafy vegetables producing some of Singapore’s favourite vegetables like Xiao Bai Cai, Kang Kong, and Cai Xin. By carrying Yili’s vegetables in our stores, we hope to help them to build a value brand of safe, quality, and affordable locally produced vegetables and improve demand among our customers.

N&N Agriculture is an egg producer which operates its own egg laying farm in Singapore. For over a decade, Sheng Siong has been stocking up fresh eggs from this homegrown producer. Today, all our stores carry local eggs packed by N&N. Since 2017, Sheng Siong has also worked with N&N to produce our housebrand “Heritage Farm Fresh Eggs (10s)”. Besides playing our part to support local produce, we are also mindful of reducing our carbon footprint by distributing the eggs through our central distribution centre to all our stores.