• Sheng Siong will roll out a storewide 1% counter-inflation discount to offset the additional increase in GST from 1 January to 31 March 2024.
  • Senior Citizen 4% Discount will be extended for another year till 31 December 2024.

Singapore – 15 December 2023 – In a bid to alleviate the effects of rising prices on consumers, Sheng Siong Supermarket Pte Ltd (“Sheng Siong”) will roll out a 1% counter-inflation discount storewide in the first three months of 2024.

With the revised Goods and Services Tax (GST) coming into effect from 1 January 2024, a 1% discount will be applied to all in-store purchases, excluding specific items[1], from 1 January to 31 March 2024.

Sheng Siong had previously provided the 1% counter-inflation discount during the first three months of 2023 when the GST rose from 7% to 8%.

Senior Citizen 4% Discount Programme extended till the end of 2024

Additionally, Sheng Siong will extend the 4% discount for Senior Citizens till the end of 2024. Singapore Citizens and Permanent Residents aged 60 and above are entitled to the 4% discount when they present their NRIC/ Pioneer Generation/ Merdeka Generation cards at Sheng Siong stores every Tuesday and Wednesday within a spending limit of $200 per receipt.

During the pandemic, exceptions were made for family members running grocery errands on behalf of seniors to benefit from the Senior Citizen discount programme. Sheng Siong will continue with this arrangement to allow family members to present the identity cards of the seniors when shopping on Tuesdays and Wednesdays.

Sheng Siong’s Commitment to Care for Customers

Since 2015, Sheng Siong has shown support for senior citizens with a 3% discount every Wednesday, and another 3% discount was introduced for the Merdeka Generation on Tuesdays in 2019.  

In 2022, the 3% SC discount on Tuesdays and Wednesdays for senior citizens was raised to 4%. The Senior Citizen discount initiative is expected to help senior customers save over $4 million in 2023.

Sheng Siong remains committed to offering regular promotions and discounts. With the support of bank partners, customers can enjoy cash rebates when they use preferred credit cards at Sheng Siong.



[1] Excluding infant formula (Stages 1 & 2), Tobacco, Alcohol, Medicinal Products and Devices, Disposable Carrier Bag Charge, Phone Cards and Sheng Siong Vouchers.